Release Stockholm 8th March 2005
Travel Awards Ecotourism Award 2005
The Silent Way
Catrine Anderback and Kenneth Gjemmestad and their
dog sled company The Silent Way in Storuman, Västerbotten
has received the 2005 Swedish Ecotourism award.
Once a year the Swedish Ecotourism Society and the travel
magazine Travel News award a company that in an outstanding
way, delivers and promotes Swedish ecotourism. In previous
years the companies chosen have all been approved by
the ecotourism quality label "Nature’s Best".
Reason for he
The Silent Way is one of the leading companies arranging
dogsledding adventures in Sweden – and in the
world. During the last ten years Catrine and Kenneth
have created breathtaking dogsledding adventures in
the pristine Nordic wilderness where mountains and forests
are colored and dressed by the Nordic Light and the
glittering snow. These hosts to the Free North are professionals
in handling and caring for their dogs and thorough when
it comes to safety and quality. As a guest you will
be well cared for and will enjoy good locally prepared
The Silent Way is stationed in the municipality of Storuman.
They live way off the beaten track but they are not
off when it comes to marketing. They have shown how
a small tour operator can use the Internet to market
world wide. They have shared in an unselfish way this
knowledge to other tour operators in Nature’s
Best. Today 95 % of their tours are found and booked
over the Internet. As a result a snow wonderland adventure
in Mount Vindeln nature reserve with eager sled dogs
is just a couple a clicks away – wherever you
live. These tours in one of Europe’s largest nature
reserves were labeled with Nature’s Best in 2003.
This guarantees that The Silent Way always will deliver
in many senses of the word sustainable tours in unspoiled
The Silent Way is a family business and a Swedish/Norwegian
joint venture. Catrine is Swedish and Kenneth Norwegian.
Their business idea is to sell unforgettable dogsledding
adventures in the Swedish mountains. Today, in the small
village of Umnäs where they live, their products
are sold all over the world. Guests have mainly come
from England and Holland. But distant travellers from
China and Ecuador have also tasted the thrills of the
Silent Way. Guests from 15 countries have been pulled
by the Silent Ways eager huskies.
The secret behind the success of The Silent Way is hard
work. Hard work places the company high on Internet
search engines. The Silent Way invests many hours to
be at the top of the rankings and along the way they
have picked up the necessary knowledge of how to operate
the system. Hard work also make their tours unique.
They also have a beautiful brochure. But in the end
customer satisfaction is what makes the difference.
- We were surprised and happy to be awarded this award.
To be a Travel award winner, when you are a small company
far away from cities, proves that there is hope for
tourism in sparsely populated regions, and it shows
how important the Internet can be for us living out
here. Because of the Internet jobs and export revenue
are created. This is what we need badly in Northern
Sweden. And, it is nice to know that our small village
and our home is placed on the world map and is known
around the world", says Catrine Anderback.
Awards Ecotourism award winners:
1998: Vildmark i Värmland, Torsby in Värmland
1999: Lapplandssafari AB, Ammarnäs in Västerbotten,
Ann-Kristine and Mikael Vinka
2000: Äventyrsresor, Stockholm, Tomas Bergenfeldt
2001: Naturresor Annelie Utter, Göteborg, Annelie
2002: Rid i Jorm: Jormvattnet Jämtland, Ola Sundqvist
2003: Grövelsjöns Fjällstation STF, Dalarna,
Barbara och Charlie Ekberg
2004: Vägvisaren – samiska upplevelser (Pathfinder),
Lappland, Lennart Pittja
For more information:
Catrine Anderback & Kenneth Gjemmestad, The Silent
+ 46 (0) 951 520 43 or (0) 732 77 16 40
Staffan Widstrand, Ecotourism Society of Sweden
+ 46 (0) 8 583 518 31 or (0) 706 57 33 24
Utemagasinet nr 8 2004. A Swedish magazine, in Swedish,
that has an article about The Silent Way.
Free press photos:
Silent Way photos and other ecotourism pictures free
for down loading in high resolution are available on
. Look under Press room.
Direct link to The Silent Way on Natures Best home page:
The Nature’s Best home page: